The Power of Perspective

Building a business can get messy fast; too many ideas, not enough clarity.


That’s where I come in.


I’m your Strategic Thinking Partner and problem solver; not the kind who makes decks or reports, but the kind who helps you find clarity and move faster on what matters.


I work with side-hustlers, operators, and founders of distributed teams (usually under twenty people) to bring outside perspective across brand, strategy, community, and operations.


If you’re feeling stuck or unsure what to tackle next, let's talk!


The first call’s on me.

If I can’t help, I’ll point you to someone who can.


Request a Session →

  • Managing Director at Impact Hub Lisbon
    "Richard’s Project Management support, using tools like Trello, Slack, and Google Calendar, transformed our operations at Impact Hub by unifying activities on a single platform and customizing solutions to our needs. His hands-on approach and adaptability were invaluable, fostering a transparent, constructive culture that strengthened team unity. Richard’s commitment to understanding both professional and emotional challenges made a significant impact. His guidance and innovative strategies are crucial assets for any organization seeking growth."
Backed by Data

Tailored Solutions

Personalized Support for Soloprenours, Early-Stage Startups, and Hybrid or Fully-remote Teams.

Providing strategic insights to refine and enhance your business growth plans.

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Bringing fresh ideas to strengthen and evolve your brand in the marketplace.

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Advising on strategies to build and nurture a vibrant community around your business.

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Delivering an external viewpoint on team dynamics and project execution.

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  • Laruen Miller
    Community Lead at makesense
    Richard brought structure, clarity, and energy to the makesense Lisbon community. He co-created a clear strategy, implemented project management systems, and led in-person sessions that united volunteers around a shared vision. His methods made it easy for everyone to understand their role, stay accountable, and develop real skills in leadership and collaboration. Thanks to his approach, the community became more organized, empowered, and connected — even serving as a model for other cities. Richard’s ability to combine strategy with human connection is rare. He builds cultures of trust where people feel confident to lead and take action.

About

RichKapp

I’m Richard Kappel. At 26, I exited my first company in Chicago. Since then, I’ve built across industries and continents; launching a hostel, founding a nonprofit that grew into a social enterprise spanning 11 countries with a 40+ person team, and supporting startups from around the world.


Through all of it, one thing has been constant:

I thrive on solving hard problems and bringing order to chaos.


Twenty years in the game taught me one thing: clarity isn’t found in books or frameworks. It’s built through decisions, mistakes, and the willingness to keep moving when the path isn’t clear.


Now, I put that experience to work for individuals and teams who want to cut through noise, see what they can’t see alone, and move forward with clarity and confidence.



Ready to get unstuck and level up?


Make the First Move →

  • Pedro Coelho
    Founder of Dumagi
    At the beginning of Dumagi’s journey, we had the privilege of working with Richard to help us with our brand, and he ended up helping us out with so much more than that.

    Richard helped us define the direction of our company, structure our digital presence, and build the content that truly reflects who we are today.

    But his contribution went far beyond strategy, it was deeply human. For me, as founder and CEO, Richard was a true right hand: someone who supported me, believed in the vision, and made me feel that I wasn’t walking this path alone.

    His dedication, insight, and ability to turn ideas into actionable plans made an enormous difference in Dumagi’s story.

    Grateful for everything you shared with us, Richard — the impact you’ve made will continue to be part of our growth.
How I Work

Intro Call (45 minutes — on me)

We’ll talk through what’s on your plate and what “better” looks like. If I’m not the right fit, I’ll point you to someone who is.
Clarity Sprint (2 sessions in ~14 days)
We go deep on the real blockers and priorities.

  • Top 3 priorities (stack-ranked)
  • 90-day focus with next moves
  • Decision rules & metrics to keep you honest

This is where the fog lifts.

Momentum Rhythm (ongoing advisory)

Weekly or bi-weekly strategy sessions to keep you moving. Unblock decisions, adjust the plan, and hold the line on focus. No long contracts. I advise; you and your team execute.

  • Camille Bouchard
    Founder of L.A. Studio
    I was initially seeking someone to help me organize and structure my business, but working with Richard exceeded all my expectations.

    He introduced me to the Notion platform, which he custom-designed to fit my specific needs. With Richard’s guidance, I was able to effortlessly organize over 10 years of data—covering collaborators, vendors, clients, projects, and more, allowing me to clear my mind and focus on growth.

    His expertise has been instrumental in helping me take my business to the next level, including supporting my plans for expansion and hiring new team members.

    Richard’s energy and motivation have given me the confidence and strength to push through the evolution I envisioned for my company.
    He’s incredibly attentive, quick to understand my needs, and his strategic insights have proven invaluable.

    He truly offers his services from a place of passion, dedicating himself to helping his clients succeed. I highly recommend Richard if you need support to organize, structure, and accelerate the growth of your business.
My journey has given me a wealth of insights across various disciplines. The services I offer are the ones I’m most passionate about and have honed through experience. By providing a range of services, I can leverage my broad expertise to offer comprehensive, tailored support. Each service empowers clients to tackle their unique challenges and achieve their goals effectively.